Luxlock, according to reports, has 37 partner stores on Shopify and believes non-fungible tokens (NFTs) can “be an integral part of connecting brands and consumers to more intimate and exclusive experiences, with token-gated experiences that can increase exposure and awareness to an emerging consumer group.” Shopify has also sought to persuade merchants using Amazon’s Buy with Prime service to drop the Amazon addition.

“Women control 83% of spending in the real world, so the virtual world better watch out,” says Casey Golden, an expert on the virtual world of NFTs. The e-commerce expert and luxury fashion exec was an early adopter of NFTs and is among a small but powerful group of women determined to establish female dominance in the new butfast-growing industry (NFT trading volume in the third quarter rose 704%).These women are set on making sure we don’t repeat mistakes of the past, like in the white, male dominated venture world where less than three percent of venture funding goes to female founded companies. Because the NFT market is in its infancy, now is the time for women to establish their dominance.

In a bold move to redefine the dynamics of e-commerce, retailers are stepping into the realm of affiliate programs, breaking away from the traditional model that predominantly involves influencers. Simultaneously, new players like Luxlock are introducing avenues for independent stylists and beauty professionals to earn commissions through live chats on retailer websites.

Launched Luxlock with Burnett New York, featured in Glamour’s recently published “30 Years of Women Who Have Reshaped the World”.

Fortunately, Casey Golden, founder and CEO of retail experience platform Luxlock believes that luxury brands have everything they need to get through this crisis and come out on the other side by leading digital transformation and setting a higher standard for shopping online.

There are no words, except grateful to describe the feeling of having the opportunity to work with fashion students to challenge the foundation of retail so they can design the future of fashion.