WARNING TO ALL Retail Technology & Fashion Technology companies and all luxury brands from startups to global giants. At Luxlock, a retail software platform for luxury retailers, we’ve seen this firsthand. While our official site is luxlock.com, a scam site was set up under luxlock.shop, selling luxury products like Prada shoes and other luxury goods that were and will never be shipped. This fake site wasn’t just about stealing money—it is damaging our brand reputation and general consumer trust. Consumers were contacting us daily, confused and upset after purchasing items they never received, tarnishing our credibility.

Luxlock Moves Designers Beyond the Runway with Unlockable Phygital NFTs During Fashion Week. We turned up the crypto feels during NYFW with a Luxlock immersive multi-brand fashion experience at the intersection of crypto and commerce. Electric Feel lit up The DL in New York City during New York Fashion Week with VIP attendees enjoying the chandelier-lit rooftop lounge showcasing Spring 2023 collections with a live model presentation paired with their digital twins available for immediate purchase and virtual try-on using cutting-edge augmented reality experiences.

Register for Luxlock to get your log-in credential so you can shop live with a stylist, and all the pros.

There are no words, except grateful to describe the feeling of having the opportunity to work with fashion students to challenge the foundation of retail so they can design the future of fashion.