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Luxlock, the online retail platform, is set to revolutionize the shopping experience on Shopify through its strategic partnership with Smart Token Labs, a Web3 open-source software development company. Leveraging Smart Token Labs' Brand Connector via a custom application, Luxlock aims to introduce token-gated shopping experiences, tap into a new customer base based on digital asset holdings, and offer exclusive products as rewards for NFT holders.

“Women control 83% of spending in the real world, so the virtual world better watch out,” says Casey Golden, an expert on the virtual world of NFTs. The e-commerce expert and luxury fashion exec was an early adopter of NFTs and is among a small but powerful group of women determined to establish female dominance in the new butfast-growing industry (NFT trading volume in the third quarter rose 704%).These women are set on making sure we don’t repeat mistakes of the past, like in the white, male dominated venture world where less than three percent of venture funding goes to female founded companies. Because the NFT market is in its infancy, now is the time for women to establish their dominance.

Register for Luxlock to get your log-in credential so you can shop live with a stylist, and all the pros.

Make Studios invests in SaaS startup Luxlock to give luxury retail salespeople tools to sell online as well as they do IRL.

Launched Luxlock with Burnett New York, featured in Glamour’s recently published “30 Years of Women Who Have Reshaped the World”.

There are no words, except grateful to describe the feeling of having the opportunity to work with fashion students to challenge the foundation of retail so they can design the future of fashion.

Luxlock, a New York-based startup, is at the forefront of reshaping the luxury retail experience in the era dominated by e-commerce giants like Amazon. Positioned as a prime example of the "barbell effect," Luxlock combines luxury and hyper-local convenience to provide a distinctive and personalized shopping journey. Led by Founder and CEO Casey Golden, whose extensive experience includes roles at Mario’s, Bloomingdale’s, and Ralph Lauren, Luxlock operates as a fully-integrated Live-Merchandise Selling Platform and Omni-channel Management Solution.