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Casey Golden

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Podcast

The Retail Razor Show

We are thrilled to unveil the launch of the Retail Razor Show, a groundbreaking podcast series hosted by industry veterans Ricardo Belmar and Casey Golden. Join us as we embark on an exhilarating journey into the world of retail, where we'll explore the dynamic interplay between artificial intelligence, human interaction, and cutting-edge retail media. Together, Ricardo and I will delve into the latest trends, innovations, and strategies reshaping the retail landscape, offering invaluable insights and actionable advice to our listeners. The Retail Razor Show is your ultimate guide to navigating the ever-evolving retail industry.
May 10, 2024
Casey Golden
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Brand Spotlight

Bruce Wayne x Automobili Pininfarina

This extraordinary partnership not only epitomizes innovation in automotive design but also underscores the transformative power of concierge-level shopping services for the next-gen of luxury retailing. Forget the Batmobile. Pininfarina Just Unveiled 4 Bruce Wayne-Inspired Electric Hypercars. The Italian coachbuilder has released "Gotham" and "Dark Knight" variants of the B95 and the Battista. Bruce Wayne may have driven Lamborghinis in Christopher Nolan’s Batman trilogy, but that hasn’t stopped Pininfarina from paying homage to the legendary DC character.
May 1, 2024
Casey Golden
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Brand Spotlight

Prada places activists at heart of ‘Re-Nylon’ campaign

Italian fashion brand Prada’s latest release supports a crucial philanthropic cause. “This reinforces the acknowledgment of why you shop with the brands you do as they relate to your own values for sustainability,” said Casey Golden, CEO of Luxlock, New York. “I find great appreciation in the way Prada developed the Re-Nylon assortment of goods, from neckties to handbags to sneakers,” Ms. Golden said. “It shows the versatility of opportunities for innovative textiles and gives more breadth for consumers to adopt and shop up from the tried and true Nylon collections from Prada Linea Rossa.
Jan 18, 2024
Casey Golden
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Brand Spotlight

Pomellato’s ‘Nudo’ collection inspires AI-generated campaign imagery

The accompanying online landing page delves deeper into the theme, associating values with each gemstone. Colombo's artistic interpretations breathe life into the campaign, connecting sentiments like ambition and emotional delicacy with specific gemstones. In a nod to the current trend of seeking deeper connections and meaning, Pomellato's campaign aligns with the zeitgeist, much like Bulgari's "Scentsorial" demonstration that turned olfactory experiences into unique NFTs.
May 17, 2023
Casey Golden
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Metaverse

Luxlock's Phygital NFTs Transform Fashion Week Experiences

Luxlock Moves Designers Beyond the Runway with Unlockable Phygital NFTs During Fashion Week. We turned up the crypto feels during NYFW with a Luxlock immersive multi-brand fashion experience at the intersection of crypto and commerce. Electric Feel lit up The DL in New York City during New York Fashion Week with VIP attendees enjoying the chandelier-lit rooftop lounge showcasing Spring 2023 collections with a live model presentation paired with their digital twins available for immediate purchase and virtual try-on using cutting-edge augmented reality experiences.
Sep 16, 2022
Casey Golden
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Press

Shopify x Luxlock | Porch Lead Surge in Connected Economy 100 Index

Luxlock, according to reports, has 37 partner stores on Shopify and believes non-fungible tokens (NFTs) can “be an integral part of connecting brands and consumers to more intimate and exclusive experiences, with token-gated experiences that can increase exposure and awareness to an emerging consumer group.” Shopify has also sought to persuade merchants using Amazon’s Buy with Prime service to drop the Amazon addition.
Sep 12, 2022
Casey Golden
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Luxlock News

Luxury ecommerce Platform Luxlock lead Token-Gated Shopping with SmartToken Labs

Luxlock, the online retail platform, is set to revolutionize the shopping experience on Shopify through its strategic partnership with Smart Token Labs, a Web3 open-source software development company. Leveraging Smart Token Labs' Brand Connector via a custom application, Luxlock aims to introduce token-gated shopping experiences, tap into a new customer base based on digital asset holdings, and offer exclusive products as rewards for NFT holders.
Sep 8, 2022
Casey Golden
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Luxlock News

Women Taking Charge in Web3

“Women control 83% of spending in the real world, so the virtual world better watch out,” says Casey Golden, an expert on the virtual world of NFTs. The e-commerce expert and luxury fashion exec was an early adopter of NFTs and is among a small but powerful group of women determined to establish female dominance in the new butfast-growing industry (NFT trading volume in the third quarter rose 704%).These women are set on making sure we don’t repeat mistakes of the past, like in the white, male dominated venture world where less than three percent of venture funding goes to female founded companies.
Nov 30, 2021
Casey Golden